In their quest, at least 88% of potential house buyers consult the internet for information (Realtor.com). Customers are able to actively find houses on their own thanks to social media networks and well-known syndication websites like realtor.com, trulia.com, and zillow.com. The computer is only the beginning. Property tours are the outcome of 63% of online searches.
What implications do these changes have for real estate photography? Pressure is mounting. Agents require imagery that is distinctive and appealing to home purchasers, who make the final decisions.
The process of purchasing a home begins with a mouse click and may lead to the largest purchase of a lifetime. The initial, most important exterior shot is crucial to a home’s sale. The buyer typically narrows the search parameters while using real estate search engine websites, therefore their following click is usually dependent on the photography. The interior and exterior photos that appear after a viewer clicks on a particular listing must support their decision to click and encourage them to book a visit.
Warm lighting and aesthetically pleasing angles are what real estate photographers specialise in capturing and editing, which increases click through rates and property interest. According to Redfin, residences photographed by a property photographer using a DSLR camera receive 61% more clicks than those taken with a point-and-shoot.
The industry’s use of social media is expanding, which elevates the significance of Real Estate Photography . 90.5% of realtors utilise social media to some degree, according to Realtor.com. Photos consistently receive the most “likes” and “shares” on Facebook compared to other posting forms (text, videos, links, etc.), according to socialmouths.com. High-quality home images will not only boost click-through rates on conventional MLS and syndication websites, but images shared on social media networks with viral appeal can also do so. There are social media platforms like Pinterest and Instagram for sharing photos. Agents and sellers should utilise their photography investment on these expanding social networks by publishing stunning, distinctive, and high-quality home photographs that will widen their audience.
With the rapid advancement of the sector online, buyers now have access to home listings. Buyers can sort property results by the quantity of photos accessible on some websites, demonstrating the significance of real estate photos to their search. Search engines can attract buyers’ attention when they display a large number of homes depending on their search parameters. Real estate photography has become increasingly valuable as the market has transitioned to the digital age.