Why “Dear Customer” Might Get You Banned from WhatsApp

Using WhatsApp for marketing? Then you should know one thing: calling your customer “Dear Customer” is the fastest way to make them ignore you—or worse, report you.

The human brain reacts strongly to hearing its own name. Neuromarketing studies show that hearing one’s own name triggers attention and emotional response. That’s why personalized WhatsApp messages drastically increase engagement rates.

Imagine receiving a vague message on WhatsApp. It feels cold, generic, and untrustworthy. On the other hand, a message starting with “Hi David!” makes you pause. It feels directed, real, and trustworthy.

But how do you achieve this level of personalization at scale? That’s where Sendapp comes in.

When You Need Personalized WhatsApp Messaging

There are two main scenarios where using personalized messages becomes essential:

1. Bulk Personalized Messages

If you’re planning to send the same message to dozens or hundreds of users, personalization can dramatically increase conversions. A campaign that greets each recipient by name and references their specific interest is far more effective than generic blasts.

To ensure success:

  • Segment your audience carefully.
  • Use a tool like Sendapp to insert variable fields automatically.
  • Respect opt-in policies to avoid bans or reports.

2. Automated Personalized Messages

Automation doesn’t have to be impersonal. With tools like Sendapp, you can send automatic messages that are still customized—like appointment reminders that include the recipient’s name, date, time, and address.

Here are a few use cases:

  • Welcome messages for new contacts
  • Order confirmations with order details
  • Appointment reminders with date and location
  • Review requests after a completed service
  • Payment or subscription renewal notices

How to Send Personalized Messages on WhatsApp

Standard WhatsApp Broadcast Lists do not support personalization. For real customization, you need a tool designed for advanced messaging.

Sendapp offers an intuitive interface where you can:

  • Import contacts with associated data (name, product, email, etc.)
  • Use variable fields like {name}, {email}, {order}, etc.
  • Schedule or automate the messages based on triggers

Whether for manual bulk sending or full automation, Sendapp is your all-in-one WhatsApp marketing tool.

Variable Fields on WhatsApp: Beyond Just Names

Variable fields (also known as merge tags) allow you to craft one message that transforms depending on the contact. For example:

Template:
Hi {name}, we've sent an email to {email} with details about your {product}.

Output:
Hi Sara, we’ve sent an email to [email protected] with details about your skincare set.

These small customizations dramatically improve engagement.

You can personalize:

  • Names
  • Emails
  • Products
  • Service dates
  • Support agents
  • Renewal deadlines

The more relevant the message, the more it feels like a 1-to-1 chat.

The Results of Personalized WhatsApp Communication

Based on real feedback, many users assume personalized messages were written manually—especially when the name and context match their real data.

This leads to:

  • Higher open rates
  • More direct replies
  • Better customer retention
  • Increased trust in your brand

But be prepared: if someone replies to your message, you need to handle the conversation. That’s the beauty of Sendapp: it helps you scale conversations, not just campaigns.

The Power of Conversational Marketing

While your competitors are still using emails and flyers, you can build real-time relationships via WhatsApp. That’s the power of conversational marketing: making each customer feel unique—without sacrificing scalability.

Want to try it?
?? Discover how to personalize your WhatsApp marketing with Sendapp